What is a UTM builder?

A UTM builder adds campaign parameters such as source, medium, campaign, term, and content to a URL so analytics tools can attribute traffic.

Does Frandeer store my campaign URLs?

No. This UTM builder runs in the browser and does not require an account.

Which fields are required?

Use at least a landing page URL, source, medium, and campaign name for consistent GA4 reporting.

Free marketing utility

UTM builder for clean campaign links.

Turn a landing page into a trackable GA4 campaign URL for newsletters, social posts, paid ads, launches, and creator partnerships. Everything runs locally in your browser.

Build a UTM link Meta tags generator

Campaign URL generator

Build once, paste everywhere.

Use lowercase, stable naming so your analytics stays readable after the campaign is live.

Why this tool exists

Small campaigns fail when links are messy.

Frandeer is building a practical browser-first utility cluster: generate the asset, explain the naming decision, then connect to the next publishing job.

Cluster

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